Will Anderson

Will is an agent at MB Artists, specialising in artist management, label operations, and creative development within the electronic music industry. Alongside bookings and artist representation, he also works across multiple record labels in marketing and PR. Will also runs Primitive UK, where he has built experience in release strategy, project coordination, artist development, and event/label management. Known for his forward thinking approach and strong industry relationships, Will brings creativity, professionalism, and attention to detail to every project. He is passionate about supporting artists at every stage of their journey, building long term partnerships, and helping turn ideas into impactful opportunities.